Revenue Ranch
Sales system and training for B2B companies

ATTENTION: B2B FOUNDERS AND SALES LEADERS

"How a Progressive Selling Framework Helped My Company Close Millions in High-value Contracts, Winning 67% of the Best Clients."

(Without having to grovel, discount, or rely on rock star "closers"!)

For Only $497  $7

YES, I WANT PROGRESSIVE PARTNERSHIP SELLING FOR $7

Discover the framework for closing a high percentage of the best fit prospects at the best prices... and how you can do it, too.

(Even if you're in a competitive market or you think you and your team suck at sales.)

Dear B2B Founders and Sales Leaders,

If you want to win more of the deals in your pipeline...

The ability to sell with premium pricing - in a LOT LESS TIME…

Or even if you just want to get better at filtering-out bad fit prospects, then this will be the most important letter you read all year!

Here's why…

Because with B2B selling, having a repeatable sales process can mean the difference between losing deals you know you should win versus consistently winning the best deals at the best prices, which then sets your team up for success with better clients and profit margins.

Joe Freeman of Digitopia, a B2B that uses the Progressive Sales Model
Joseph Freeman
Founder & CEO

Before Progressive Partnership Selling, our sales approach felt like the wild west—no consistency, no structure, and way too much wasted time on the wrong clients. We were closing deals, but not nearly as many as we should have been. Margins were tight, and honestly, some clients were just a nightmare to work with. This system changed everything. The Evaluation Call framework alone was a total game-changer. Now, we disqualify more prospects than we qualify—and as a result, we’re closing bigger deals, faster, with the right clients. The Discovery process completely shifted how we engage with stakeholders. We ask more questions than we answer, and by the end of the call, prospects are practically selling themselves. When it comes time to present solutions, we do it with confidence, securing premium pricing without hesitation. And best of all, we now have a whopping 87% closed/won rate. Progressive Partnership Selling isn’t just another training—it’s a complete transformation of how we approach sales. If you’re serious about building a scalable, repeatable sales process that attracts ideal clients, this is a no-brainer.

Can you relate?

  • You lose deals you know you should win
  • You sometimes take-on bad fit clients
  • You feel like you have to say "yes" to many prospect demands
  • Your deals sometimes take way too long to close
  • And your deal pipeline is on your mind 24/7

What if you could finally overcome these problems and systematically turn away bad fit opportunities so you can win the best clients at the best prices?

Here's why I can make you this promise...

My name is Frank Cowell and I'm the founder and Chief Revenue Boss at Revenue Ranch.

After growing my company to our first million in revenue, I found myself in a catch-22—I was both the company's golden goose AND its biggest bottleneck.

While I took pride in my ability to connect deeply with prospects and close deals, seeing other entrepreneurs scale far beyond where I was served as a wake-up call: my "sales rock star" approach, though effective, was keeping us stuck.

I spent months meticulously breaking down my natural sales instincts into a repeatable process that anyone could follow, regardless of their experience level. I made lots of mistakes along the way, of course, but the breakthrough moment came when I realized the power of what I had developed without even realizing it—my process was working so well because of a progressive engagement approach to building a strong foundation for partnership with prospective clients.

And by the time we got to the closing presentation, winning was inevitable.

And once I taught it to my team and they were able to close clients I had never even met—I proved that repeatable sales success wasn't about individual talent, but rather about having the right process for building strong client partnerships that anyone could master.

What I teach isn't based on theory but from selling millions of dollars of services throughout my career. I've also helped businesses all over the world do this successfully.

In fact, here's a fraction of what you'll discover inside this training...

  • You'll discover how to consistently win the best deals with the best pricing without having to think about your deal pipeline 24/7
  • You'll learn how to close at a high rate in less than 90 days so you can contribute to a culture of winning
  • You'll understand why traditional sales techniques are wrong—and why this approach could cause you to fail
  • You'll stop taking on bad fit clients so you can setup your team for success
  • You'll learn the TRUTH about what it takes to sell with premium pricing
  • You'll know exactly what you need to do to confidently uncover prospects' true needs and connect with them on a deeper level
Laura Lone, a sales consultant that used Progressive Partnership Selling to learn how to engage deeper in the sales process
Laura Lone
Sales Consultant

Applying Progressive Partnership Selling has significantly elevated the way I approach sales. I now have the ability to engage in deeper, more strategic conversations with key decision-makers, including those in the C-suite. I have a much clearer understanding of their priorities and challenges, which allows me to focus my time where it truly counts and communicate in a way that resonates at an executive level.

The insight and guidance have helped me step into the role of a true consultant. I can confidently assess when an opportunity aligns—or doesn’t—and avoid situations where I don’t have access to the final decision-maker, ultimately saving time for everyone involved. I now know the right questions to ask, the steps to take, and how to stay focused on the client’s needs—not just my solution.

Thanks to this methodology, my approach is more intentional, more confident, and entirely centered on providing value within the specific context of each client’s industry and business goals.

In 90 days... imagine what your company would look like IF you followed the exact same steps I teach and used the assets I provide in this training.

You could...

  • Consistently win the best deals
  • Sell with premium pricing
  • Free yourself from being stuck in the sales process
  • Turn away bad fit prospects
  • Shorten your sales cycle
  • Setup your team for success with better clients
  • Increase profit to your bottom line

That scenario isn't a pipe dream.

I and my clients have experienced all of this as a result of implementing my sales process.

You could, too, by putting the information I teach and the assets I provide in this training to work for you.

Jenny Holm, a senior sales consultant that used Progressive Partnership Selling to land significantly larger deals
Jenny Holm
Senior Sales Consultant

The Progressive Partnership Selling training helped me level up my sales skills. I feel more confident meeting with prospects, do a better job qualifying them, and lead them through a more engaging sales process. Since the training, I’ve landed significantly larger opportunities and have been meeting with better buyers. I disqualify people from my process earlier on and focus only on the opportunities we’re a good fit for. This training has helped me be a more consultative sales professional.
YES, I WANT PROGRESSIVE PARTNERSHIP SELLING FOR $7
INTRODUCING:

Progressive Partnership Selling™

Progressive Partnership Selling is a proven sales system for B2Bs, SaaS, agencies, PR firms, and professional services firms

The sales process you need to consistently win the best deals with premium pricing and finally setup your team for success with better clients and higher profit margins.

YES, I WANT PROGRESSIVE PARTNERSHIP SELLING FOR $7

Here's exactly what you'll get:

It's an online, video-based training program where I’ll teach you how to systematically turn intro calls into high quality clients.

If you’ve been looking for someone to “take you by the hand” and show you exactly what it takes to sell with authority and integrity, then Progressive Partnership Selling is for you.

Here’s a look at what’s included...

The Evaluation Call, part of Progressive Partnership Selling, a proven sales system for B2Bs, SaaS, agencies, PR firms, and professional services firms
Step #1 ($197 Value)

Filter-out Bad Fit Clients

In this step, you will have an evaluation call with your prospect that will effectively...

  • Determine precisely whether your prospect has a problem that you're great at solving so you can stop giving your team bad fit clients once and for all
  • Get your prospect clear on their exact goals and objectives so you both are aligned on what success looks like
  • Uncover your prospect's real reason to take action and what that's worth—and what happens if they fail to take action to fix it
  • Get your prospect clear on their timing so they don't drag their feet on moving forward
  • Differentiate your firm from all of the other options in the marketplace so you can start winning their business psychologically long before you present a "proposal"

Once you've implemented the Evaluation call, you will ensure your pipeline is only filled with high quality opportunities that are primed to buy from you and only you.

The Discovery Meeting, part of Progressive Partnership Selling, a proven sales system for B2Bs, SaaS, agencies, PR firms, and professional services firms
Step #2 ($197 value)

Win Early With an Unfair Advantage

In this step, you will conduct a discovery meeting with your prospect's key stakeholders in a way that will...

  • Help you understand the TRUTH about why the typical technical deep dive approach to discovery meetings is wrong—and why this actually sets you up for failure 
  • Expose the stakeholder group's "why" so you can create urgency without having to resort to weak sales tactics
  • Demonstrate your business acumen so you can increase your authority and be seen as a value partner instead of a commodity vendor
  • Reinforce the stakeholder group's commitments of time, money, and resources so you virtually eliminate losing deals to "price" or other B.S.

By the time you're done with this meeting, you will have connected with your prospect's key stakeholder group on a deep level, creating liking, trust, and differentiation that gives you an unfair advantage against other firms competing for their business.

The Plan Development, part of Progressive Partnership Selling, a proven sales system for B2Bs, SaaS, agencies, PR firms, and professional services firms
Step #3 ($97 value)

Increase Your Odds of Winning

In this step, you will make slight adjustments to your current proposal development process so you can...

  • Stay top-of-mind during the proposal development time frame
  • Turn your prospect's main point of contact into a champion for your plan
  • Avoid potential land mines that could cost you the deal

The result of this will be an experience that continues to delight your prospect and a plan that has a high chance of winning.

The Presentation Meeting, part of a Systematic Sales Process for agencies
Step #4 ($197 value)

Separate Yourself From Competitors

In this step, you will present to your prospect's key stakeholders and you will...

  • Discover why most proposal approaches actually hurt your chances of winning the deal, and the story-based approach that puts the final nail in the coffin of competing firms
  • Present the ideal solution at premium pricing so you setup your client (and your team!) for success
  • Display a level of confidence and professionalism without having to step into a phony "sales guy or gal" character
  • Confidently ask for their business in a way that your prospect's stakeholder group LOVES

Once you've presented with this framework, moving forward with your firm will practically be a foregone conclusion, winning you the best clients at the best prices.

The Agreement, part of Progressive Partnership Selling, a proven sales system for B2Bs, SaaS, agencies, PR firms, and professional services firms
Step #5 ($97 Value)

Setup a Positive and Profitable Relationship

In this step, you will enhance your current agreement process to ensure that you...

  • Send the agreement only at the right time, striking while the iron is hot
  • Use the two common agreement document types to make closing future deals with your new client easier
  • Get paid on time
  • Protect your intellectual property
  • Align on scope so you don't end-up over-servicing
  • Pre-plan for negotiation so that you don't get yourself in hot water

Once you've formalized the relationship with an agreement that follows this process, you will have laid the groundwork for a positive and profitable relationship.

You're also getting these four incredible bonuses when you order today...

Follow-up email templates that help B2Bs, SaaS, agencies, PR firms, and professional services firms keep deals moving forward
BONUS #1 ($47 Value)

Follow-up Emails That Keep Deals Moving Forward

Throughout the process, you'll want to make sure that you follow-up in a timely and differentiated manner. This helps you keep deals moving forward.


And sometimes, things happen beyond your control and deals slow down—you want to have the right messaging to get these deals moving again.


Now, you don't need to waste precious time reinventing the wheel! These email templates give you the copy-paste-fill-in-the-blanks solution you need to follow-up with your opportunities clearly and effectively.

Consultative selling techniques for B2Bs, SaaS, agencies, PR firms, and professional services firms
BONUS #2 ($197 Value)

How to Dig Deep to Find the Gold in Every Conversation

In this lesson, you'll learn about a powerful three step framework that will help you connect with prospects on a deep, emotional level and uncover psychological drivers.


By connecting on this level, you will create a bond with your prospects that increases trust and preference—it's a game changer that elevates your consultative sales skills.


Winning business is more than just having the right offering at the right price, and with this three step framework, you'll separate yourself from the competition.

Four sales mentality upgrades for B2B companies
BONUS #3 ($47 Value)

The Four Upgrades to Prepare You to Become an Elite Consultative Seller

In this lesson, you'll discover the four critical upgrades every sales professional needs to elevate from ordinary to extraordinary.

These powerful upgrades will fundamentally transform how you approach the entire sales process—shifting you from product-focused conversations to meaningful business discussions that resonate with executive buyers.

By implementing the practical habits and insights from each upgrade area, you'll develop the rare combination of skills that positions you as a trusted business advisor, giving you the competitive advantage.
How to handle sales objections for B2Bs, SaaS, agencies, PR firms, and professional services firms
BONUS #4 ($97 Value)

How to Decode What Prospects Are Really Telling You And Move Past Resistance in Every Conversation

In this lesson, you'll learn about the two major types of objections, including 27 specific examples, and how to handle them effectively.


When you put these objection handling techniques into practice, you will start to decode what prospects are really telling you, allowing you to address root issues that can be nipped at the bud.


Knowing how to effectively handle objections can mean the difference between winning and losing deals.

When creating this training, I had two options...

1. The first was to simply develop the basics and only work with big companies that were willing to pay me lots of money to help them implement this on a 1-to-1 basis.

2. The second was to put-in the extra work to develop the training with as much valuable information as I could, so companies of all sizes would have the absolute greatest chance of duplicating my success on their own without having to invest a ton of money.

I chose the second option, because I want help as many companies succeed as possible. And the best way I know to help you do that is to share everything I’ve learned about professional selling in this training, so you will have the same know-how I do. 

Kathleen Mugrage, a VP of Sales that used Progressive Partnership Selling to help her sales team elevate their game
Kathleen Mugrage
VP of Sales

Frank did an incredible job training our team on Progressive Partnership Selling. His customer-centric approach truly resonated with us, focusing first on the client’s needs, then crafting a winning strategy around how we can help. Frank walked us through the entire sales journey, from evaluation to discovery to delivering a powerful, client-focused presentation. He not only taught the process but coached in the moment, giving our team practical tools and confidence to apply immediately. Since implementing Progressive Partnership Selling, I’ve seen a noticeable boost in the team’s confidence and their ability to show up strong and deliver value-driven conversations. It has helped us elevate our game.

Let's recap...
Here's everything you get when you order today:

Progressive Partnership Selling is a proven sales system for B2Bs, SaaS, agencies, PR firms, and professional services firms

Evaluation: Filter-out Bad Fit Clients ($197 Value)

Discovery: Win Early With an Unfair Advantage ($197 Value)

Plan: Increase Your Odds of Winning ($97 Value)

Presentation: Separate Yourself from Competitors ($197 Value)

Agreement: Setup a Positive & Profitable Relationship ($97 Value)

Bonus #1: Follow-up Email Templates ($47 Value)

Bonus #2: Golden Conversations ($197 Value)

Bonus #3: The Four Upgrades ($47 Value)

Bonus #4: Handling Objections ($97 Value)

Total Value: $1,173
Regular Price: $497

Get It All Right Now

ONLY $7!

YES, I WANT PROGRESSIVE PARTNERSHIP SELLING FOR $7

And, of course, you're fully-protected with our...

UNBEATABLE 10X ROI GUARANTEE:

Try Progressive Partnership Selling™
Risk-free for 30 Days

You get a guarantee with Progressive Partnership Selling, a proven sales system for B2Bs, SaaS, agencies, PR firms, and professional services firms

I'm so confident that you're going to get 10x ROI from our program that we'll let you have access to it for a full 30 days with a 100% money-back guarantee.

Watch all the videos… Download all the documents… Test out all the techniques… Give this whole training a full test drive...

And within 30 days, if you genuinely don't see yourself generating at least a 10x ROI from this system, you will be entitled to a full refund...

...and you can keep everything anyways.

Everything you’ve downloaded, everything you’ve deployed… you get to keep that for the rest of your life. No harm, no foul.

We’re that confident in this program and what it will do for you.

That means you have NOTHING TO LOSE.

YES, I WANT PROGRESSIVE PARTNERSHIP SELLING FOR $7

Oh, and in case you're wondering...

"If this is so good... why is it so cheap?"

I realize this training program is very inexpensive, so right about now, you might be wondering what the "catch" is.

The reason for the low price is simple:

This has been priced to help as many professional sellers win as possible.

Period.

I want to see you absolutely CRUSH this.

Especially during these crazy times.

And I figure this offer is a great way to "put my best foot forward" by helping you win.

My hope is that you’ll love it, get amazing results, and we’ll do business together in the future.

It's that simple.

YES, I WANT PROGRESSIVE PARTNERSHIP SELLING FOR $7

Frequently Asked Questions

Am I a good fit?

This system is for anyone that sell any sort of offering where the buyer goes through a review and consideration process on their side due to the significance of the purchase. If you have a "one call close" or impulse buy type of offering, this system is not for you—keep doing what you're doing.

How long does it take to implement the system?

You should be able to implement everything and start to see positive effects in your pipeline within 90 days. Some organizations may take longer due to the nature of business—issues arising unexpectedly, priorities changing, etc. Of course, nothing in business "works" unless you put in the time to train, implement, and improve.

How can I get my sales team trained on this, too?

Once you receive your login to the training portal, we do not mind if you share the login credentials with members of your sales team. That said, we ask that you do not share your login credentials with individuals outside of your organization. You can also contact us after your purchase to discuss options for providing your sales team with individual logins, additional training, and more.

Is there follow-up support available?

Yes! During your initial 30 days, if you experience any technical issues accessing or using the materials, let us know and we will address the issue quickly. If you would like additional implementation guidance after you go through the training, you can setup an appointment to learn more about how we can help.

Do you offer any sort of guarantee?

Yes! You get to try the program risk-free for 30 days. During that time, if you genuinely don't see yourself getting a 10X ROI from your investment, let us know and we will provide a full refund.

YES, I WANT PROGRESSIVE PARTNERSHIP SELLING FOR $7

About Your Trainer

Frank Cowell
Author. Speaker. Entrepreneur.

Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. With over 20 years of sales, marketing, and leadership experience, Frank serves as Chief Revenue Boss at Revenue Ranch.

Frank spent 18+ years growing a multi-7 figure firm that was able to run without his day-to-day oversight through the development of a robust management team and process called The Growth Momentum Method™. It was during these years that he also developed Progressive Partnership Selling™, a sales process that consistently closed in the 60+% range, even without his involvement. He has since taught both the Growth Momentum Method and Progressive Partnership Selling to numerous organizations.

Today, Frank works regularly with business owners and executives who are looking to grow faster and smarter. He is author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to business growth.

Frank loves to travel, backyard BBQ, and is addicted to pickleball. He is married and has four children and two grandchildren.

​Get Access to Progressive Partnership Selling and Free Bonuses for Just $497 $7

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